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Criterion
Paper illustration of HEART Framework with its method-specific working model.
UX Research
HEART Framework
Growth Experiment workspace showing the question, observations, and next decision.
Growth
Growth Experiment
Paper illustration of Goal Question Metric with its method-specific working model.
Engineering
Goal Question Metric
A paper-based illustration representing Pirate Metrics (AARRR) with its core stages and visible working result.
Growth
Pirate Metrics AARRR
Purposedifferent
Helps clarify observations, needs, and patterns in concrete terms. It groups observations into patterns, questions, and decisions. The result is captured as a HEART-GSM table and dashboard.When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment.Helps clarify technical problems, hypotheses, and next steps in concrete terms. It breaks a technical problem into testable parts. The result is captured as a GQM table and metric briefs.For products with complex usage paths, overall growth alone is too coarse to reveal bottlenecks. Pirate Metrics breaks the relationship with the product into consecutive stages and shows where the funnel actually leaks.
Complexitysame
MediumMediumMediumMedium
Timedifferent
120 min initial, dann laufend1-2 Wochen90-180 min1-2 h Setup, laufend
Participantsdifferent
3-61-63-62-8
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
HEART-GSM Table, DashboardExperiment card, Result summary, Next betGQM Table, Metric ProfilesAARRR funnel, Metric baseline, Experiment backlog
Tagsno overlap
MetricsUX researchMeasurementSatisfaction
MarketingGrowthExperimentsLearning
MetricsMeasurementEngineeringAlignment
GrowthMetricsExperiments
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