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Criterion
Paper illustration of HEART Framework with its method-specific working model.
UX Research
HEART Framework
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
A paper-based illustration representing Pirate Metrics (AARRR) with its core stages and visible working result.
Growth
Pirate Metrics AARRR
Paper illustration for Flywheel.
Growth
Flywheel
Purposedifferent
Helps clarify observations, needs, and patterns in concrete terms. It groups observations into patterns, questions, and decisions. The result is captured as a HEART-GSM table and dashboard.When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.For products with complex usage paths, overall growth alone is too coarse to reveal bottlenecks. Pirate Metrics breaks the relationship with the product into consecutive stages and shows where the funnel actually leaks.Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.
Complexitysame
MediumMediumMediumMedium
Timedifferent
120 min initial, dann laufend1-3 h1-2 h Setup, laufend60-120 min
Participantsdifferent
3-61-52-83-8
Formatdifferent
Workshop + asyncAsyncWorkshop + asyncWorkshop
Outputdifferent
HEART-GSM Table, DashboardFunnel report, Drop-off analysis, Optimization hypothesesAARRR funnel, Metric baseline, Experiment backlogFlywheel Map, Friction Points, Growth Levers, Experiment Backlog
Tagsno overlap
MetricsUX researchMeasurementSatisfaction
AnalyticsConversionGrowth
GrowthMetricsExperiments
GrowthRetentionConversion
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