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| Criterion |  UX Research HEART Framework |  Growth Funnel Analysis |  Business Strategy Balanced Scorecard |  Business Strategy Ansoff Matrix |
|---|---|---|---|---|
Purposedifferent | Helps clarify observations, needs, and patterns in concrete terms. It groups observations into patterns, questions, and decisions. The result is captured as a HEART-GSM table and dashboard. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | Balanced Scorecard translates strategy into a few interconnected perspectives and metrics. It holds impact, steering, and learning together in daily work instead of narrowing strategy down to financial figures. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. |
Complexitydifferent | Medium | Medium | High | Low |
Timedifferent | 120 min initial, dann laufend | 1-3 h | Halber Tag bis mehrere Wochen | 45-90 min |
Participantsdifferent | 3-6 | 1-5 | 4-12 | 2-8 |
Formatdifferent | Workshop + async | Async | Workshop + async | Workshop + async |
Outputdifferent | HEART-GSM Table, Dashboard | Funnel report, Drop-off analysis, Optimization hypotheses | Balanced Scorecard, Strategic Measures, Initiative Map | Ansoff Matrix, Growth Options, Risk Notes |
Tagsno overlap | MetricsUX researchMeasurementSatisfaction | AnalyticsConversionGrowth | StrategyMetricsExecution | GrowthStrategyMarketPortfolio |