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Criterion
Paper illustration of HEART Framework with its method-specific working model.
UX Research
HEART Framework
Paper illustration for Evaporating Cloud.
Systems Thinking
Evaporating Cloud
A paper-based illustration representing Pirate Metrics (AARRR) with its core stages and visible working result.
Growth
Pirate Metrics AARRR
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Purposedifferent
Helps clarify observations, needs, and patterns in concrete terms. It groups observations into patterns, questions, and decisions. The result is captured as a HEART-GSM table and dashboard.The method makes visible why two seemingly incompatible demands arise and which assumption must be tested to resolve the conflict.For products with complex usage paths, overall growth alone is too coarse to reveal bottlenecks. Pirate Metrics breaks the relationship with the product into consecutive stages and shows where the funnel actually leaks.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.
Complexitydifferent
MediumMediumMediumHigh
Timedifferent
120 min initial, dann laufend60-120 min1-2 h Setup, laufend1-4 Wochen
Participantsdifferent
3-62-82-81-6
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncAsync
Outputdifferent
HEART-GSM Table, DashboardConflict Cloud, Assumption List, Breakthrough Ideas, Next ExperimentsAARRR funnel, Metric baseline, Experiment backlogExperiment results, Decision log, Learning summary
Tagsno overlap
MetricsUX researchMeasurementSatisfaction
Theory of ConstraintsAssumptionsSystems thinking
GrowthMetricsExperiments
ExperimentsGrowthAnalyticsValidation
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