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| Criterion |  UX Research HEART Framework |  Business Strategy Balanced Scorecard |  Product Discovery Smoke Test |  Product Strategy KPI Tree |
|---|---|---|---|---|
Purposedifferent | Helps clarify observations, needs, and patterns in concrete terms. It groups observations into patterns, questions, and decisions. The result is captured as a HEART-GSM table and dashboard. | Balanced Scorecard translates strategy into a few interconnected perspectives and metrics. It holds impact, steering, and learning together in daily work instead of narrowing strategy down to financial figures. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list. |
Complexitydifferent | Medium | High | Low | Medium |
Timedifferent | 120 min initial, dann laufend | Halber Tag bis mehrere Wochen | 1-5 Tage | 90-180 min initial, dann laufend |
Participantsdifferent | 3-6 | 4-12 | Nutzertraffic | 3-8 |
Formatdifferent | Workshop + async | Workshop + async | Async | Workshop + async |
Outputdifferent | HEART-GSM Table, Dashboard | Balanced Scorecard, Strategic Measures, Initiative Map | Interest Metrics, Conversion Signal, Learning Note | KPI Tree, Owner List |
Tagsno overlap | MetricsUX researchMeasurementSatisfaction | StrategyMetricsExecution | ValidationExperimentsDemandGrowth | MetricsStrategyAlignmentMeasurement |