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Criterion
Paper illustration of HEART Framework with its method-specific working model.
UX Research
HEART Framework
Paper scorecard with four perspectives, connected objective cards and columns for measures, targets and initiatives.
Business Strategy
Balanced Scorecard
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration of Counter Metrics with its method-specific working model.
Product Strategy
Counter Metrics
Purposedifferent
Helps clarify observations, needs, and patterns in concrete terms. It groups observations into patterns, questions, and decisions. The result is captured as a HEART-GSM table and dashboard.Balanced Scorecard translates strategy into a few interconnected perspectives and metrics. It holds impact, steering, and learning together in daily work instead of narrowing strategy down to financial figures.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions.
Complexitydifferent
MediumHighLowLow
Timedifferent
120 min initial, dann laufendHalber Tag bis mehrere Wochen1-5 Tage30-60 min
Participantsdifferent
3-64-12Nutzertraffic2-6
Formatdifferent
Workshop + asyncWorkshop + asyncAsyncWorkshop + async
Outputdifferent
HEART-GSM Table, DashboardBalanced Scorecard, Strategic Measures, Initiative MapInterest Metrics, Conversion Signal, Learning NoteCounter Metric List, Guardrail Definitions
Tagsno overlap
MetricsUX researchMeasurementSatisfaction
StrategyMetricsExecution
ValidationExperimentsDemandGrowth
MetricsMeasurementStrategyExperiments
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