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| Criterion |  UX Research HEART Framework |  Business Strategy Ansoff Matrix |  Business Strategy Balanced Scorecard |
|---|---|---|---|
Purposedifferent | Helps clarify observations, needs, and patterns in concrete terms. It groups observations into patterns, questions, and decisions. The result is captured as a HEART-GSM table and dashboard. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | Balanced Scorecard translates strategy into a few interconnected perspectives and metrics. It holds impact, steering, and learning together in daily work instead of narrowing strategy down to financial figures. |
Complexitydifferent | Medium | Low | High |
Timedifferent | 120 min initial, dann laufend | 45-90 min | Halber Tag bis mehrere Wochen |
Participantsdifferent | 3-6 | 2-8 | 4-12 |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | HEART-GSM Table, Dashboard | Ansoff Matrix, Growth Options, Risk Notes | Balanced Scorecard, Strategic Measures, Initiative Map |
Tagsno overlap | MetricsUX researchMeasurementSatisfaction | GrowthStrategyMarketPortfolio | StrategyMetricsExecution |
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Methods with strong topical overlap with the current selection, not yet in the comparison.
