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Criterion
Paper illustration of HEART Framework with its method-specific working model.
UX Research
HEART Framework
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
A paper-based illustration representing Pirate Metrics (AARRR) with its core stages and visible working result.
Growth
Pirate Metrics AARRR
Purposedifferent
Helps clarify observations, needs, and patterns in concrete terms. It groups observations into patterns, questions, and decisions. The result is captured as a HEART-GSM table and dashboard.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.For products with complex usage paths, overall growth alone is too coarse to reveal bottlenecks. Pirate Metrics breaks the relationship with the product into consecutive stages and shows where the funnel actually leaks.
Complexitydifferent
MediumHighLowMedium
Timedifferent
120 min initial, dann laufend1-4 Wochen1-5 Tage1-2 h Setup, laufend
Participantsdifferent
3-61-6Nutzertraffic2-8
Formatdifferent
Workshop + asyncAsyncAsyncWorkshop + async
Outputdifferent
HEART-GSM Table, DashboardExperiment results, Decision log, Learning summaryInterest Metrics, Conversion Signal, Learning NoteAARRR funnel, Metric baseline, Experiment backlog
Tagsno overlap
MetricsUX researchMeasurementSatisfaction
ExperimentsGrowthAnalyticsValidation
ValidationExperimentsDemandGrowth
GrowthMetricsExperiments
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