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| Criterion | ![]() UX Research HEART Framework | ![]() Growth A/B Testing | ![]() Growth Pirate Metrics AARRR | ![]() Product Discovery Assumption Mapping |
|---|---|---|---|---|
Purposedifferent | Helps clarify observations, needs, and patterns in concrete terms. It groups observations into patterns, questions, and decisions. The result is captured as a HEART-GSM table and dashboard. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | For products with complex usage paths, overall growth alone is too coarse to reveal bottlenecks. Pirate Metrics breaks the relationship with the product into consecutive stages and shows where the funnel actually leaks. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. |
Complexitydifferent | Medium | High | Medium | Medium |
Timedifferent | 120 min initial, dann laufend | 1-4 Wochen | 1-2 h Setup, laufend | 45-60 min |
Participantsdifferent | 3-6 | 1-6 | 2-8 | 2-8 |
Formatdifferent | Workshop + async | Async | Workshop + async | Workshop + async |
Outputdifferent | HEART-GSM Table, Dashboard | Experiment results, Decision log, Learning summary | AARRR funnel, Metric baseline, Experiment backlog | Assumption map, Test backlog, Risk ranking |
Tagsno overlap | MetricsUX researchMeasurementSatisfaction | ExperimentsGrowthAnalyticsValidation | GrowthMetricsExperiments | AssumptionsRiskExperimentsValidation |



