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| Criterion |  Growth Growth Experiment |  Business Strategy Value Chain Analysis |  Business Strategy Ansoff Matrix |  Business Strategy Business Model Stress Test |
|---|---|---|---|---|
Purposedifferent | When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment. | Value Chain Analysis shows where value is created, costs accrue, and differentiation becomes possible along the process. It compares strengths, risks, market logic, and courses of action. The result is captured as a value-chain map and lever list. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | A Business Model Stress Test checks how well a business model holds up under pressure and headwinds. It compares strengths, risks, market logic, and courses of action. The result is captured as a stress-test report and action plan per scenario. |
Complexitydifferent | Medium | High | Low | High |
Timedifferent | 1-2 Wochen | Half day | 45-90 min | Half day |
Participantsdifferent | 1-6 | 3-8 | 2-8 | 3-8 |
Formatdifferent | Workshop + async | Workshop | Workshop + async | Workshop |
Outputdifferent | Experiment card, Result summary, Next bet | Value Chain Map, Lever List | Ansoff Matrix, Growth Options, Risk Notes | Stress Test Report, Action Plan per Scenario |
Tagsno overlap | MarketingGrowthExperimentsLearning | StrategyBusiness modelDiagnosisAnalysis | GrowthStrategyMarketPortfolio | StrategyBusiness modelRiskDiagnosis |