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| Criterion |  Growth Growth Experiment |  Business Strategy Three Horizons |  Business Strategy Value Chain Analysis |  Business Strategy Ansoff Matrix |
|---|---|---|---|---|
Purposedifferent | When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment. | Three Horizons helps clarify strategic options across different timeframes. It compares strengths, risks, market logic, and investment choices, and captures the result as a horizon map, portfolio view, and initiatives per horizon. | Value Chain Analysis shows where value is created, costs accrue, and differentiation becomes possible along the process. It compares strengths, risks, market logic, and courses of action. The result is captured as a value-chain map and lever list. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. |
Complexitydifferent | Medium | Medium | High | Low |
Timedifferent | 1-2 Wochen | Halbtags-Workshop, dann iterativ | Half day | 45-90 min |
Participantsdifferent | 1-6 | 3-12 | 3-8 | 2-8 |
Formatdifferent | Workshop + async | Workshop | Workshop | Workshop + async |
Outputdifferent | Experiment card, Result summary, Next bet | Horizon map, Portfolio view, Initiatives per horizon, Resource plan | Value Chain Map, Lever List | Ansoff Matrix, Growth Options, Risk Notes |
Tagsno overlap | MarketingGrowthExperimentsLearning | StrategyInnovationPortfolioForesight | StrategyBusiness modelDiagnosisAnalysis | GrowthStrategyMarketPortfolio |