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| Criterion |  Growth Growth Experiment |  Business Strategy Three Horizons |  Product Strategy KPI Tree |
|---|---|---|---|
Purposedifferent | When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment. | Three Horizons helps clarify strategic options across different timeframes. It compares strengths, risks, market logic, and investment choices, and captures the result as a horizon map, portfolio view, and initiatives per horizon. | When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list. |
Complexitysame | Medium | Medium | Medium |
Timedifferent | 1-2 Wochen | Halbtags-Workshop, dann iterativ | 90-180 min initial, dann laufend |
Participantsdifferent | 1-6 | 3-12 | 3-8 |
Formatdifferent | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Experiment card, Result summary, Next bet | Horizon map, Portfolio view, Initiatives per horizon, Resource plan | KPI Tree, Owner List |
Tagsno overlap | MarketingGrowthExperimentsLearning | StrategyInnovationPortfolioForesight | MetricsStrategyAlignmentMeasurement |
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