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| Criterion |  Growth Growth Experiment |  Growth Pirate Metrics AARRR |  Product Discovery MVP Test Matrix |  Product Discovery Fake Door Test |
|---|---|---|---|---|
Purposedifferent | When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment. | For products with complex usage paths, overall growth alone is too coarse to reveal bottlenecks. Pirate Metrics breaks the relationship with the product into consecutive stages and shows where the funnel actually leaks. | When several minimal variants compete to answer the same question, it makes comparing and choosing between them cleaner. It separates problem, assumption, solution, and evidence. The result is captured as a Test Matrix and a Test Plan. | When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small. |
Complexitysame | Medium | Medium | Medium | Medium |
Timedifferent | 1-2 Wochen | 1-2 h Setup, laufend | 45-75 min | 1-5 Tage |
Participantsdifferent | 1-6 | 2-8 | 2-8 | Nutzertraffic |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Async |
Outputdifferent | Experiment card, Result summary, Next bet | AARRR funnel, Metric baseline, Experiment backlog | Test Matrix, Test Plan | Click Data, Interest Signal, Learning Decision |
Tags1 shared | MarketingGrowthExperimentsLearning | GrowthMetricsExperiments | ExperimentsValidationDiscoveryOptions | ValidationExperimentsDemandDiscovery |