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| Criterion |  Growth Growth Experiment |  Growth Pirate Metrics AARRR |  Growth A/B Testing |  Product Discovery Assumption Mapping |
|---|---|---|---|---|
Purposedifferent | When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment. | For products with complex usage paths, overall growth alone is too coarse to reveal bottlenecks. Pirate Metrics breaks the relationship with the product into consecutive stages and shows where the funnel actually leaks. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. |
Complexitydifferent | Medium | Medium | High | Medium |
Timedifferent | 1-2 Wochen | 1-2 h Setup, laufend | 1-4 Wochen | 45-60 min |
Participantsdifferent | 1-6 | 2-8 | 1-6 | 2-8 |
Formatdifferent | Workshop + async | Workshop + async | Async | Workshop + async |
Outputdifferent | Experiment card, Result summary, Next bet | AARRR funnel, Metric baseline, Experiment backlog | Experiment results, Decision log, Learning summary | Assumption map, Test backlog, Risk ranking |
Tags1 shared | MarketingGrowthExperimentsLearning | GrowthMetricsExperiments | ExperimentsGrowthAnalyticsValidation | AssumptionsRiskExperimentsValidation |