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| Criterion |  Growth Growth Experiment |  Systems Thinking Intervention Mapping |  Systems Thinking Leverage Points |  Business Strategy Ansoff Matrix |
|---|---|---|---|---|
Purposedifferent | When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment. | Intervention Mapping translates a need for change into a planned, evaluable program. The method connects target group, determinants, actions, and measurement into a traceable chain. | Leverage Points show exactly where interventions in a system produce a disproportionate effect. It draws relationships, patterns, and feedback loops. The result is captured as a leverage map and action strategy. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. |
Complexitydifferent | Medium | High | High | Low |
Timedifferent | 1-2 Wochen | 1-5 Tage | Half day | 45-90 min |
Participantsdifferent | 1-6 | 4-12 | 3-12 | 2-8 |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Experiment card, Result summary, Next bet | Logic Model, Change Objectives, Intervention Components, Evaluation Plan | Leverage Map, Action Strategy | Ansoff Matrix, Growth Options, Risk Notes |
Tagsno overlap | MarketingGrowthExperimentsLearning | ChangeSystems thinkingCapability | Systems thinkingChangeStrategy | GrowthStrategyMarketPortfolio |