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| Criterion |  Growth Growth Experiment |  Systems Thinking Intervention Mapping |  Business Strategy Ansoff Matrix |  Decision Making OODA Loop |
|---|---|---|---|---|
Purposedifferent | When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment. | Intervention Mapping translates a need for change into a planned, evaluable program. The method connects target group, determinants, actions, and measurement into a traceable chain. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | In dynamic situations, decisions become outdated faster than they can be prepared. The OODA Loop holds observing, orienting, deciding, and acting together as a recurring rhythm so reaction does not slide into inertia. |
Complexitydifferent | Medium | High | Low | Medium |
Timedifferent | 1-2 Wochen | 1-5 Tage | 45-90 min | 15-60 min je Zyklus |
Participantsdifferent | 1-6 | 4-12 | 2-8 | 1-8 |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Experiment card, Result summary, Next bet | Logic Model, Change Objectives, Intervention Components, Evaluation Plan | Ansoff Matrix, Growth Options, Risk Notes | Situation Assessment, Decision Loop, Action Updates |
Tagsno overlap | MarketingGrowthExperimentsLearning | ChangeSystems thinkingCapability | GrowthStrategyMarketPortfolio | DecisionChangeLearningStrategy |