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Criterion
Growth Experiment workspace showing the question, observations, and next decision.
Growth
Growth Experiment
Paper illustration for Ideal Days.
Agile
Ideal Days
Paper illustration for Dot Estimation.
Facilitation
Dot Estimation
Paper illustration for PERT Estimation.
Decision Making
PERT Estimation
Purposedifferent
When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment.When effort needs to be thought of as real working time, it offers a simple common denominator for comparison. It sorts work by value, risk, and delivery ability. The result is captured as Ideal Day Estimates, Assumption Notes, and Capacity Caveats.When size or effort can only be estimated roughly, Dot Estimation condenses the group's experience into a quick range. It turns individual contributions into a visible selection. The result is captured as an Effort Heatmap, Risk Signals, and Discussion Targets.On complex initiatives, a plain average tends to understate just how uncertain the outcome really is. It separates options, evaluation criteria, and open risks. The result is captured as a PERT Estimate, Expected Value, and Risk Notes.
Complexitydifferent
MediumLowLowMedium
Timedifferent
1-2 Wochen15-60 min5-20 min15-45 min
Participantsdifferent
1-62-93-201-8
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
Experiment card, Result summary, Next betIdeal Day Estimates, Assumption Notes, Capacity CaveatsEffort Heatmap, Risk Signals, Discussion TargetsPERT Estimate, Expected Value, Risk Notes
Tagsno overlap
MarketingGrowthExperimentsLearning
EstimationEffortAgile
EstimationEffortRisk
EstimationUncertaintyRisk
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