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| Criterion |  Growth Growth Experiment |  Knowledge Modeling IBIS |  Decision Making Decision Matrix |  Product Strategy ICE Scoring |
|---|---|---|---|---|
Purposedifferent | When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment. | IBIS structures thinking about complex questions as a sequence of issues, ideas, and arguments. The method keeps discussions open without forcing them into premature consensus. | When several options collide with several criteria, comparison quickly becomes subjective. A Decision Matrix makes the trade-off visible and brings weighting, criteria, and options into a shared logic. | When ideas need sorting quickly, it condenses impact, confidence, and effort into one compact score. It connects customer value, product logic, and decision priorities. The result is captured as an ICE table and top-ideas list. |
Complexitydifferent | Medium | Medium | Medium | Low |
Timedifferent | 1-2 Wochen | 1-3 h | 45-90 min | 30-60 min |
Participantsdifferent | 1-6 | 2-8 | 2-8 | 2-8 |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Experiment card, Result summary, Next bet | Issue Map, Positions, Argument Notes | Decision Matrix, Scoring Rationale, Selected Option | ICE Table, Top Idea List |
Tagsno overlap | MarketingGrowthExperimentsLearning | RationaleKnowledgeDecision | DecisionCriteriaScoringTradeoffs | PrioritizationScoringGrowthDecision |