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| Criterion |  Growth Growth Experiment |  Growth Hooked Model |  Growth Pirate Metrics AARRR |  Growth Flywheel |
|---|---|---|---|---|
Purposedifferent | When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment. | The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design. | For products with complex usage paths, overall growth alone is too coarse to reveal bottlenecks. Pirate Metrics breaks the relationship with the product into consecutive stages and shows where the funnel actually leaks. | Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth. |
Complexitysame | Medium | Medium | Medium | Medium |
Timedifferent | 1-2 Wochen | Multiple workshops over several weeks | 1-2 h Setup, laufend | 60-120 min |
Participantsdifferent | 1-6 | 2-8 | 2-8 | 3-8 |
Formatdifferent | Workshop + async | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Experiment card, Result summary, Next bet | Hooked loop, Trigger map, Reward design, Ethics check | AARRR funnel, Metric baseline, Experiment backlog | Flywheel Map, Friction Points, Growth Levers, Experiment Backlog |
Tags1 shared | MarketingGrowthExperimentsLearning | GrowthBehaviorRetention | GrowthMetricsExperiments | GrowthRetentionConversion |