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| Criterion |  Growth Growth Experiment |  Growth Hooked Model |  Growth North Star Metric |  Growth Flywheel |
|---|---|---|---|---|
Purposedifferent | When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment. | The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design. | When product teams track many metrics, the view of the actual customer outcome easily gets lost. A North Star Metric bundles growth, usage, and value contribution into one signal that makes the system's direction visible. | Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth. |
Complexitysame | Medium | Medium | Medium | Medium |
Timedifferent | 1-2 Wochen | Multiple workshops over several weeks | 1-2 h | 60-120 min |
Participantsdifferent | 1-6 | 2-8 | 3-8 | 3-8 |
Formatdifferent | Workshop + async | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Experiment card, Result summary, Next bet | Hooked loop, Trigger map, Reward design, Ethics check | North Star metric, Input metric tree, Measurement cadence | Flywheel Map, Friction Points, Growth Levers, Experiment Backlog |
Tags1 shared | MarketingGrowthExperimentsLearning | GrowthBehaviorRetention | GrowthMetricsAlignmentRetention | GrowthRetentionConversion |