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| Criterion |  Growth Growth Experiment |  Growth Flywheel |  Growth North Star Metric |  Growth Funnel Analysis |
|---|---|---|---|---|
Purposedifferent | When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment. | Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth. | When product teams track many metrics, the view of the actual customer outcome easily gets lost. A North Star Metric bundles growth, usage, and value contribution into one signal that makes the system's direction visible. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. |
Complexitysame | Medium | Medium | Medium | Medium |
Timedifferent | 1-2 Wochen | 60-120 min | 1-2 h | 1-3 h |
Participantsdifferent | 1-6 | 3-8 | 3-8 | 1-5 |
Formatdifferent | Workshop + async | Workshop | Workshop + async | Async |
Outputdifferent | Experiment card, Result summary, Next bet | Flywheel Map, Friction Points, Growth Levers, Experiment Backlog | North Star metric, Input metric tree, Measurement cadence | Funnel report, Drop-off analysis, Optimization hypotheses |
Tags1 shared | MarketingGrowthExperimentsLearning | GrowthRetentionConversion | GrowthMetricsAlignmentRetention | AnalyticsConversionGrowth |