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| Criterion |  Growth Growth Experiment |  Product Strategy DIBB |  Decision Making Force Field Analysis |  Business Strategy Ansoff Matrix |
|---|---|---|---|---|
Purposedifferent | When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment. | DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report. | In change initiatives, supporting and restraining forces sit at the table at the same time. Force Field Analysis makes these tensions explicit and shows where change can be pushed forward by strengthening or relieving. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. |
Complexitydifferent | Medium | Low | Low | Low |
Timedifferent | 1-2 Wochen | 1-2 h | 45-90 min | 45-90 min |
Participantsdifferent | 1-6 | 2-8 | 3-12 | 2-8 |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Experiment card, Result summary, Next bet | DIBB document, Belief list, Bet list, Learning report | Force Field Map, Change Levers, Risk Notes | Ansoff Matrix, Growth Options, Risk Notes |
Tagsno overlap | MarketingGrowthExperimentsLearning | StrategyDecisionAssumptionsHypothesis | ChangeDecisionStrategy | GrowthStrategyMarketPortfolio |