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| Criterion |  Growth Growth Experiment |  Decision Making Delphi Method |  Business Strategy Ansoff Matrix |  Product Strategy DIBB |
|---|---|---|---|---|
Purposedifferent | When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment. | When knowledge is distributed and direct dominance should be avoided, groups quickly fall under the sway of their opinion leaders. The Delphi Method gathers assessments iteratively and gradually brings expert judgments closer together. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report. |
Complexitydifferent | Medium | High | Low | Low |
Timedifferent | 1-2 Wochen | 1-4 Wochen | 45-90 min | 1-2 h |
Participantsdifferent | 1-6 | 6-30 Experten | 2-8 | 2-8 |
Formatdifferent | Workshop + async | Async | Workshop + async | Workshop + async |
Outputdifferent | Experiment card, Result summary, Next bet | Expert Forecast, Consensus Range, Assumption Notes | Ansoff Matrix, Growth Options, Risk Notes | DIBB document, Belief list, Bet list, Learning report |
Tagsno overlap | MarketingGrowthExperimentsLearning | ForecastingExpertsDecisionStrategy | GrowthStrategyMarketPortfolio | StrategyDecisionAssumptionsHypothesis |