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| Criterion |  Growth Growth Experiment |  Delivery Communication Plan |  Business Strategy Ansoff Matrix |  Facilitation Alignment Mapping |
|---|---|---|---|---|
Purposedifferent | When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment. | When many people need to be informed in parallel and messages would otherwise arrive unevenly or too late, a Communication Plan orders communication reliably. Channels, audiences, and cadences interlock so important information doesn't get lost. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable. |
Complexitydifferent | Medium | Low | Low | Medium |
Timedifferent | 1-2 Wochen | 45-90 min | 45-90 min | 1-2 h |
Participantsdifferent | 1-6 | 2-6 | 2-8 | 4-12 |
Formatdifferent | Workshop + async | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Experiment card, Result summary, Next bet | Communication Plan, Channel Matrix, Message Cadence | Ansoff Matrix, Growth Options, Risk Notes | Alignment Map, Open Issues, Decision Questions |
Tagsno overlap | MarketingGrowthExperimentsLearning | CommunicationStakeholdersDeliveryPlanning | GrowthStrategyMarketPortfolio | AlignmentStakeholdersStrategyFacilitation |