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| Criterion |  Growth Growth Experiment |  Business Strategy Blue Ocean Strategy Canvas |  Business Strategy Three Horizons |  Product Strategy Counter Metrics |
|---|---|---|---|---|
Purposedifferent | When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment. | The Blue Ocean Strategy Canvas shows how an offering is positioned relative to the market. Differentiation thereby becomes tangible in value factors instead of merely being claimed. | Three Horizons helps clarify strategic options across different timeframes. It compares strengths, risks, market logic, and investment choices, and captures the result as a horizon map, portfolio view, and initiatives per horizon. | When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions. |
Complexitydifferent | Medium | Medium | Medium | Low |
Timedifferent | 1-2 Wochen | 2-4 h | Halbtags-Workshop, dann iterativ | 30-60 min |
Participantsdifferent | 1-6 | 3-10 | 3-12 | 2-6 |
Formatdifferent | Workshop + async | Workshop | Workshop | Workshop + async |
Outputdifferent | Experiment card, Result summary, Next bet | Strategy Canvas, Value Curve, ERRC Actions | Horizon map, Portfolio view, Initiatives per horizon, Resource plan | Counter Metric List, Guardrail Definitions |
Tagsno overlap | MarketingGrowthExperimentsLearning | StrategyPositioningInnovationValue | StrategyInnovationPortfolioForesight | MetricsMeasurementStrategyExperiments |