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| Criterion |  Growth Growth Experiment |  Business Strategy Ansoff Matrix |  Business Strategy Value Chain Analysis |  Business Strategy SWOT Analysis |
|---|---|---|---|---|
Purposedifferent | When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | Value Chain Analysis shows where value is created, costs accrue, and differentiation becomes possible along the process. It compares strengths, risks, market logic, and courses of action. The result is captured as a value-chain map and lever list. | SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them. |
Complexitydifferent | Medium | Low | High | Low |
Timedifferent | 1-2 Wochen | 45-90 min | Half day | 30-60 min |
Participantsdifferent | 1-6 | 2-8 | 3-8 | 3-12 |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Workshop |
Outputdifferent | Experiment card, Result summary, Next bet | Ansoff Matrix, Growth Options, Risk Notes | Value Chain Map, Lever List | SWOT matrix, Strategic options, Action list |
Tagsno overlap | MarketingGrowthExperimentsLearning | GrowthStrategyMarketPortfolio | StrategyBusiness modelDiagnosisAnalysis | StrategyAnalysisMarketPositioning |