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| Criterion |  Engineering Golden Path |  Business Strategy GAP Analysis |  Growth Funnel Analysis |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | When teams need a reliable default path for frequent use, sprawl quickly emerges without any guiding logic. Golden Path bundles the preferred path so good practice becomes easy and deviation becomes deliberate. | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Medium | Medium | High |
Timedifferent | 1-3 Tage Setup, laufend | 1-3 h | 1-3 h | 1-4 Wochen |
Participantsdifferent | 2-8 | 2-8 | 1-5 | 1-6 |
Formatdifferent | Workshop + async | Workshop + async | Async | Async |
Outputdifferent | Golden Path Guide, Templates, Quality Checks | Gap Matrix, Action Plan, Risk Notes | Funnel report, Drop-off analysis, Optimization hypotheses | Experiment results, Decision log, Learning summary |
Tagsno overlap | EngineeringProductivityGovernance | StrategyAnalysisPlanning | AnalyticsConversionGrowth | ExperimentsGrowthAnalyticsValidation |