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| Criterion |  Growth Golden Circle |  Decision Making Wideband Delphi |  Decision Making Three-Point Estimation |  Decision Making Delphi Method |
|---|---|---|---|---|
Purposedifferent | In positioning and communication, what an offering actually stands for often becomes blurred. The Golden Circle sharpens a product's inner rationale and connects purpose, approach, and offering into a clear statement. | A single opinion rarely holds up for planning when the future is genuinely uncertain. It separates options, evaluation criteria, and open risks. The result is captured as an Estimate Range, Assumption Log, and Expert Consensus Notes. | A single estimate for effort, time, or risk often looks too smooth for the real uncertainty behind it. It separates options, evaluation criteria, and open risks. The result is captured as a Three-Point Estimate, Risk Range, and Assumption Notes. | When knowledge is distributed and direct dominance should be avoided, groups quickly fall under the sway of their opinion leaders. The Delphi Method gathers assessments iteratively and gradually brings expert judgments closer together. |
Complexitydifferent | Low | High | Medium | High |
Timedifferent | 30-60 min | 1-4 h or multiple rounds | 10-30 min je Item | 1-4 Wochen |
Participantsdifferent | 1-8 | 4-12 Experten | 1-8 | 6-30 Experten |
Formatdifferent | Workshop + async | Workshop + async | Workshop + async | Async |
Outputdifferent | Why Statement, Messaging Notes, Positioning Draft | Estimate Range, Assumption Log, Expert Consensus Notes | Three-Point Estimate, Risk Range, Assumption Notes | Expert Forecast, Consensus Range, Assumption Notes |
Tagsno overlap | MarketingPositioningCommunication | EstimationExpertsForecasting | EstimationUncertaintyForecasting | ForecastingExpertsDecisionStrategy |