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| Criterion |  Growth Golden Circle |  Product Strategy Value Proposition Canvas |  Business Strategy Three Horizons |  Business Strategy SWOT Analysis |
|---|---|---|---|---|
Purposedifferent | In positioning and communication, what an offering actually stands for often becomes blurred. The Golden Circle sharpens a product's inner rationale and connects purpose, approach, and offering into a clear statement. | When the value proposition and customer expectation drift apart, it makes fit and mismatch legible. It shows where offering and need don't yet come together. | Three Horizons helps clarify strategic options across different timeframes. It compares strengths, risks, market logic, and investment choices, and captures the result as a horizon map, portfolio view, and initiatives per horizon. | SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them. |
Complexitydifferent | Low | Medium | Medium | Low |
Timedifferent | 30-60 min | 1-2 h | Halbtags-Workshop, dann iterativ | 30-60 min |
Participantsdifferent | 1-8 | 2-8 | 3-12 | 3-12 |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Workshop |
Outputdifferent | Why Statement, Messaging Notes, Positioning Draft | Value Proposition Canvas, Fit Gaps, Hypotheses | Horizon map, Portfolio view, Initiatives per horizon, Resource plan | SWOT matrix, Strategic options, Action list |
Tagsno overlap | MarketingPositioningCommunication | ValueNeedsStrategy | StrategyInnovationPortfolioForesight | StrategyAnalysisMarketPositioning |