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| Criterion |  Growth Golden Circle |  Business Strategy Value Chain Analysis |  Team Design Spotify Model Mapping |  Business Strategy SWOT Analysis |
|---|---|---|---|---|
Purposedifferent | In positioning and communication, what an offering actually stands for often becomes blurred. The Golden Circle sharpens a product's inner rationale and connects purpose, approach, and offering into a clear statement. | Value Chain Analysis shows where value is created, costs accrue, and differentiation becomes possible along the process. It compares strengths, risks, market logic, and courses of action. The result is captured as a value-chain map and lever list. | When a team landscape has grown without clear grouping, it maps roles and relationships onto the Spotify model. It clarifies responsibility, interaction, and load between teams. The result is captured as a Spotify model map and action list. | SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them. |
Complexitydifferent | Low | High | Medium | Low |
Timedifferent | 30-60 min | Half day | 90-180 min | 30-60 min |
Participantsdifferent | 1-8 | 3-8 | 5-15 | 3-12 |
Formatdifferent | Workshop + async | Workshop | Workshop | Workshop |
Outputdifferent | Why Statement, Messaging Notes, Positioning Draft | Value Chain Map, Lever List | Spotify Model Map, Action List | SWOT matrix, Strategic options, Action list |
Tagsno overlap | MarketingPositioningCommunication | StrategyBusiness modelDiagnosisAnalysis | TeamOrganizationAlignmentDiagnosis | StrategyAnalysisMarketPositioning |