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| Criterion |  Growth Golden Circle |  Product Discovery Test Card |  Product Discovery Hypothesis Prioritization Canvas |  Product Discovery Fake Door Test |
|---|---|---|---|---|
Purposedifferent | In positioning and communication, what an offering actually stands for often becomes blurred. The Golden Circle sharpens a product's inner rationale and connects purpose, approach, and offering into a clear statement. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. | When many hypotheses compete for attention, it brings order to their learning sequence and importance. It separates problem, assumption, solution, and evidence. The result is captured as a prioritization canvas and a hypothesis backlog. | When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small. |
Complexitydifferent | Low | Low | Medium | Medium |
Timedifferent | 30-60 min | 20-35 min | 60-90 min | 1-5 Tage |
Participantsdifferent | 1-8 | 1-5 | 3-8 | Nutzertraffic |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Async |
Outputdifferent | Why Statement, Messaging Notes, Positioning Draft | Test Card with a pre-set threshold | Prioritization Canvas, Hypothesis Backlog | Click Data, Interest Signal, Learning Decision |
Tagsno overlap | MarketingPositioningCommunication | ExperimentsValidationDiscoveryHypothesis | ExperimentsPrioritizationDiscoveryHypothesis | ValidationExperimentsDemandDiscovery |