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Criterion
Paper illustration for Golden Circle
Growth
Golden Circle
Paper illustration of Team API with its method-specific working model.
Team Design
Team API
Paper illustration of VRIO Framework with its method-specific working model.
Business Strategy
VRIO Framework
Paper illustration of Value Chain Analysis with its method-specific working model.
Business Strategy
Value Chain Analysis
Purposedifferent
In positioning and communication, what an offering actually stands for often becomes blurred. The Golden Circle sharpens a product's inner rationale and connects purpose, approach, and offering into a clear statement.When expectations between teams stay fuzzy, it describes how a team can be reached, used, and held accountable. It clarifies responsibility, interaction, and load between teams. The result is captured as a Team API document.The VRIO Framework rates resources and capabilities on whether they are Valuable, Rare, Inimitable, and Organized. It compares strengths, risks, market logic, and courses of action. The result is captured as a VRIO table and strategic actions.Value Chain Analysis shows where value is created, costs accrue, and differentiation becomes possible along the process. It compares strengths, risks, market logic, and courses of action. The result is captured as a value-chain map and lever list.
Complexitydifferent
LowLowMediumHigh
Timedifferent
30-60 minHalf day initial, dann laufend90-180 minHalf day
Participantsdifferent
1-8Ein Team plus Stakeholder3-63-8
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshopWorkshop
Outputdifferent
Why Statement, Messaging Notes, Positioning DraftTeam API DocumentVRIO Table, Strategic ActionsValue Chain Map, Lever List
Tagsno overlap
MarketingPositioningCommunication
TeamAlignmentCommunicationService
StrategyDiagnosisBusiness modelCapability
StrategyBusiness modelDiagnosisAnalysis
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