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| Criterion |  Growth Golden Circle |  Team Design Team API |  Business Strategy Value Chain Analysis |  Business Strategy SWOT Analysis |
|---|---|---|---|---|
Purposedifferent | In positioning and communication, what an offering actually stands for often becomes blurred. The Golden Circle sharpens a product's inner rationale and connects purpose, approach, and offering into a clear statement. | When expectations between teams stay fuzzy, it describes how a team can be reached, used, and held accountable. It clarifies responsibility, interaction, and load between teams. The result is captured as a Team API document. | Value Chain Analysis shows where value is created, costs accrue, and differentiation becomes possible along the process. It compares strengths, risks, market logic, and courses of action. The result is captured as a value-chain map and lever list. | SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them. |
Complexitydifferent | Low | Low | High | Low |
Timedifferent | 30-60 min | Half day initial, dann laufend | Half day | 30-60 min |
Participantsdifferent | 1-8 | Ein Team plus Stakeholder | 3-8 | 3-12 |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Workshop |
Outputdifferent | Why Statement, Messaging Notes, Positioning Draft | Team API Document | Value Chain Map, Lever List | SWOT matrix, Strategic options, Action list |
Tagsno overlap | MarketingPositioningCommunication | TeamAlignmentCommunicationService | StrategyBusiness modelDiagnosisAnalysis | StrategyAnalysisMarketPositioning |