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Criterion
Paper illustration for Golden Circle
Growth
Golden Circle
Paper illustration of Team API with its method-specific working model.
Team Design
Team API
Paper illustration of Spotify Model Mapping with its method-specific working model.
Team Design
Spotify Model Mapping
Paper illustration of the McKinsey 7S Framework with seven connected fields
Business Strategy
McKinsey 7S
Purposedifferent
In positioning and communication, what an offering actually stands for often becomes blurred. The Golden Circle sharpens a product's inner rationale and connects purpose, approach, and offering into a clear statement.When expectations between teams stay fuzzy, it describes how a team can be reached, used, and held accountable. It clarifies responsibility, interaction, and load between teams. The result is captured as a Team API document.When a team landscape has grown without clear grouping, it maps roles and relationships onto the Spotify model. It clarifies responsibility, interaction, and load between teams. The result is captured as a Spotify model map and action list.McKinsey 7S checks whether Strategy, Structure, Systems, Shared Values, Skills, Style, and Staff fit together. Organizational misalignments become visible across multiple levers as a result.
Complexitydifferent
LowLowMediumMedium
Timedifferent
30-60 minHalf day initial, dann laufend90-180 min2-4 h
Participantsdifferent
1-8Ein Team plus Stakeholder5-153-12
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshopWorkshop
Outputdifferent
Why Statement, Messaging Notes, Positioning DraftTeam API DocumentSpotify Model Map, Action List7S Assessment, Alignment Gaps, Change Actions
Tagsno overlap
MarketingPositioningCommunication
TeamAlignmentCommunicationService
TeamOrganizationAlignmentDiagnosis
OrganizationStrategyAlignmentChange
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