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Criterion
Paper illustration for Golden Circle
Growth
Golden Circle
Paper illustration of Team API with its method-specific working model.
Team Design
Team API
Paper illustration of RAID Log with a method-specific labelled workspace.
Delivery
RAID Log
Paper illustration of Stakeholder Salience Model with its method-specific working model.
Facilitation
Stakeholder Salience Model
Purposedifferent
In positioning and communication, what an offering actually stands for often becomes blurred. The Golden Circle sharpens a product's inner rationale and connects purpose, approach, and offering into a clear statement.When expectations between teams stay fuzzy, it describes how a team can be reached, used, and held accountable. It clarifies responsibility, interaction, and load between teams. The result is captured as a Team API document.Helps clarify scope, sequence, and delivery flow in concrete terms. It makes work, boundaries, and order steerable. The result is captured as a RAID Log and a source for status reporting.When stakeholders appear to matter very differently, the Stakeholder Salience Model rates their actual priority through power, legitimacy, and urgency. It turns individual contributions into a visible selection. The result is captured as a Salience diagram and a class-based strategy.
Complexitydifferent
LowLowLowMedium
Timedifferent
30-60 minHalf day initial, dann laufend30 min Setup, dann laufend60-90 min
Participantsdifferent
1-8Ein Team plus Stakeholder1-3 maintaining, briefing for everyone3-6
Formatdifferent
Workshop + asyncWorkshop + asyncAsyncWorkshop
Outputdifferent
Why Statement, Messaging Notes, Positioning DraftTeam API DocumentRAID Log, Status Report SourceSalience Diagram, Strategy per Class
Tagsno overlap
MarketingPositioningCommunication
TeamAlignmentCommunicationService
RiskTrackingStakeholdersGovernance
StakeholdersFacilitationAlignmentGovernance
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