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| Criterion | ![]() Growth Golden Circle | ![]() Team Design Team API | ![]() Agile Example Mapping | ![]() Agile Specification by Example |
|---|---|---|---|---|
Purposedifferent | In positioning and communication, what an offering actually stands for often becomes blurred. The Golden Circle sharpens a product's inner rationale and connects purpose, approach, and offering into a clear statement. | When expectations between teams stay fuzzy, it describes how a team can be reached, used, and held accountable. It clarifies responsibility, interaction, and load between teams. The result is captured as a Team API document. | When a story carries business rules and exceptions, it brings clarity before implementation. It makes examples, open questions, and boundaries visible enough that the logic becomes jointly sound. | When business rules need to become precise, it ties language, example, and test together. It sorts work by value, risk, and delivery ability. The result is captured as an Example Table and Acceptance Tests. |
Complexitydifferent | Low | Low | Low | Medium |
Timedifferent | 30-60 min | Half day initial, dann laufend | 30-60 min | 60-90 min pro Feature |
Participantsdifferent | 1-8 | Ein Team plus Stakeholder | 3-7 | 3-6 |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Workshop |
Outputdifferent | Why Statement, Messaging Notes, Positioning Draft | Team API Document | Example Map, Acceptance Criteria, Open Questions | Example Table, Acceptance Tests |
Tagsno overlap | MarketingPositioningCommunication | TeamAlignmentCommunicationService | Behavior-Driven DevelopmentRequirementsExamplesRefinement | AgileRequirementsExamplesBehavior-Driven Development |



