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Criterion
Paper illustration for Golden Circle
Growth
Golden Circle
Paper illustration of Team API with its method-specific working model.
Team Design
Team API
Paper illustration of a yellow story card, blue rule cards, green example cards and a red question card on a light workspace.
Agile
Example Mapping
Paper illustration of Specification by Example with a method-specific labelled workspace.
Agile
Specification by Example
Purposedifferent
In positioning and communication, what an offering actually stands for often becomes blurred. The Golden Circle sharpens a product's inner rationale and connects purpose, approach, and offering into a clear statement.When expectations between teams stay fuzzy, it describes how a team can be reached, used, and held accountable. It clarifies responsibility, interaction, and load between teams. The result is captured as a Team API document.When a story carries business rules and exceptions, it brings clarity before implementation. It makes examples, open questions, and boundaries visible enough that the logic becomes jointly sound.When business rules need to become precise, it ties language, example, and test together. It sorts work by value, risk, and delivery ability. The result is captured as an Example Table and Acceptance Tests.
Complexitydifferent
LowLowLowMedium
Timedifferent
30-60 minHalf day initial, dann laufend30-60 min60-90 min pro Feature
Participantsdifferent
1-8Ein Team plus Stakeholder3-73-6
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshopWorkshop
Outputdifferent
Why Statement, Messaging Notes, Positioning DraftTeam API DocumentExample Map, Acceptance Criteria, Open QuestionsExample Table, Acceptance Tests
Tagsno overlap
MarketingPositioningCommunication
TeamAlignmentCommunicationService
Behavior-Driven DevelopmentRequirementsExamplesRefinement
AgileRequirementsExamplesBehavior-Driven Development
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