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Criterion
Paper illustration for Golden Circle
Growth
Golden Circle
Paper illustration of Team API with its method-specific working model.
Team Design
Team API
Paper illustration for Communication Plan
Delivery
Communication Plan
Paper illustration of Power-Interest Grid with a method-specific labelled workspace.
Facilitation
Power Interest Grid
Purposedifferent
In positioning and communication, what an offering actually stands for often becomes blurred. The Golden Circle sharpens a product's inner rationale and connects purpose, approach, and offering into a clear statement.When expectations between teams stay fuzzy, it describes how a team can be reached, used, and held accountable. It clarifies responsibility, interaction, and load between teams. The result is captured as a Team API document.When many people need to be informed in parallel and messages would otherwise arrive unevenly or too late, a Communication Plan orders communication reliably. Channels, audiences, and cadences interlock so important information doesn't get lost.When many stakeholders compete for attention at once, the Power Interest Grid sorts them by influence and stake. It turns individual contributions into a visible selection. The result is captured as a Power Interest Grid and a stakeholder-specific strategy.
Complexitysame
LowLowLowLow
Timedifferent
30-60 minHalf day initial, dann laufend45-90 min30-60 min
Participantsdifferent
1-8Ein Team plus Stakeholder2-62-8
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Why Statement, Messaging Notes, Positioning DraftTeam API DocumentCommunication Plan, Channel Matrix, Message CadencePower Interest Grid, Strategy per Stakeholder
Tagsno overlap
MarketingPositioningCommunication
TeamAlignmentCommunicationService
CommunicationStakeholdersDeliveryPlanning
StakeholdersFacilitationAlignmentPlanning
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