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Criterion
Paper illustration for Golden Circle
Growth
Golden Circle
Paper illustration of Strategy Map with its method-specific working model.
Business Strategy
Strategy Map
Paper illustration of Team API with its method-specific working model.
Team Design
Team API
Paper illustration of Spotify Model Mapping with its method-specific working model.
Team Design
Spotify Model Mapping
Purposedifferent
In positioning and communication, what an offering actually stands for often becomes blurred. The Golden Circle sharpens a product's inner rationale and connects purpose, approach, and offering into a clear statement.A Strategy Map translates strategy into a few connected objectives across perspectives such as finance, customers, processes, and learning. This makes visible which capabilities and activities are meant to drive which results.When expectations between teams stay fuzzy, it describes how a team can be reached, used, and held accountable. It clarifies responsibility, interaction, and load between teams. The result is captured as a Team API document.When a team landscape has grown without clear grouping, it maps roles and relationships onto the Spotify model. It clarifies responsibility, interaction, and load between teams. The result is captured as a Spotify model map and action list.
Complexitydifferent
LowMediumLowMedium
Timedifferent
30-60 min2-4 h workshop plus reviewHalf day initial, dann laufend90-180 min
Participantsdifferent
1-84-10Ein Team plus Stakeholder5-15
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncWorkshop
Outputdifferent
Why Statement, Messaging Notes, Positioning DraftStrategy Map, Objective Set, Cause-Effect HypothesesTeam API DocumentSpotify Model Map, Action List
Tagsno overlap
MarketingPositioningCommunication
AlignmentExecutionGoalsCausality
TeamAlignmentCommunicationService
TeamOrganizationAlignmentDiagnosis
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