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| Criterion |  Growth Golden Circle |  Facilitation Storytelling |  Facilitation 1-2-4-All |  Facilitation Alignment Mapping |
|---|---|---|---|---|
Purposedifferent | In positioning and communication, what an offering actually stands for often becomes blurred. The Golden Circle sharpens a product's inner rationale and connects purpose, approach, and offering into a clear statement. | When an insight needs to have an effect, storytelling translates dry facts into a comprehensible development. It combines context, tension, and consequence into a form that people remember and pass on more easily. | When many people in a group too rarely get to speak, 1-2-4-All distributes thinking time more fairly. The format builds participation step by step and makes quiet or still-unformed thoughts usable faster. | When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable. |
Complexitydifferent | Low | Medium | Low | Medium |
Timedifferent | 30-60 min | 45-120 min | 10-20 min | 1-2 h |
Participantsdifferent | 1-8 | 1-6 | 4-100+ | 4-12 |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Workshop |
Outputdifferent | Why Statement, Messaging Notes, Positioning Draft | Narrative Outline, Key Message, Story Arc | Idea List, Shared Insights, Emergent Themes | Alignment Map, Open Issues, Decision Questions |
Tagsno overlap | MarketingPositioningCommunication | CommunicationNarrativeStakeholdersFacilitation | FacilitationInclusionIdeation | AlignmentStakeholdersStrategyFacilitation |