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Criterion
Paper illustration for Golden Circle
Growth
Golden Circle
Paper illustration of Stakeholder Salience Model with its method-specific working model.
Facilitation
Stakeholder Salience Model
Paper illustration of Power-Interest Grid with a method-specific labelled workspace.
Facilitation
Power Interest Grid
Paper illustration for Storytelling
Facilitation
Storytelling
Purposedifferent
In positioning and communication, what an offering actually stands for often becomes blurred. The Golden Circle sharpens a product's inner rationale and connects purpose, approach, and offering into a clear statement.When stakeholders appear to matter very differently, the Stakeholder Salience Model rates their actual priority through power, legitimacy, and urgency. It turns individual contributions into a visible selection. The result is captured as a Salience diagram and a class-based strategy.When many stakeholders compete for attention at once, the Power Interest Grid sorts them by influence and stake. It turns individual contributions into a visible selection. The result is captured as a Power Interest Grid and a stakeholder-specific strategy.When an insight needs to have an effect, storytelling translates dry facts into a comprehensible development. It combines context, tension, and consequence into a form that people remember and pass on more easily.
Complexitydifferent
LowMediumLowMedium
Timedifferent
30-60 min60-90 min30-60 min45-120 min
Participantsdifferent
1-83-62-81-6
Formatdifferent
Workshop + asyncWorkshopWorkshopWorkshop + async
Outputdifferent
Why Statement, Messaging Notes, Positioning DraftSalience Diagram, Strategy per ClassPower Interest Grid, Strategy per StakeholderNarrative Outline, Key Message, Story Arc
Tagsno overlap
MarketingPositioningCommunication
StakeholdersFacilitationAlignmentGovernance
StakeholdersFacilitationAlignmentPlanning
CommunicationNarrativeStakeholdersFacilitation
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