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Criterion
Paper illustration for Golden Circle
Growth
Golden Circle
Paper illustration of Stakeholder Salience Model with its method-specific working model.
Facilitation
Stakeholder Salience Model
Paper illustration of two considered options leading to a decision record with a marked status and visible consequences.
Architecture
Architecture Decision Record
Paper illustration for Alignment Mapping.
Facilitation
Alignment Mapping
Purposedifferent
In positioning and communication, what an offering actually stands for often becomes blurred. The Golden Circle sharpens a product's inner rationale and connects purpose, approach, and offering into a clear statement.When stakeholders appear to matter very differently, the Stakeholder Salience Model rates their actual priority through power, legitimacy, and urgency. It turns individual contributions into a visible selection. The result is captured as a Salience diagram and a class-based strategy.An ADR permanently records an architecture decision with context, trade-offs, and consequence. It creates continuity for later changes because the decision path stays traceable.When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable.
Complexitydifferent
LowMediumLowMedium
Timedifferent
30-60 min60-90 min15-45 min1-2 h
Participantsdifferent
1-83-61-34-12
Formatdifferent
Workshop + asyncWorkshopAsyncWorkshop
Outputdifferent
Why Statement, Messaging Notes, Positioning DraftSalience Diagram, Strategy per ClassADR File, Decision Log, RationaleAlignment Map, Open Issues, Decision Questions
Tagsno overlap
MarketingPositioningCommunication
StakeholdersFacilitationAlignmentGovernance
ArchitectureRationaleDocumentationGovernance
AlignmentStakeholdersStrategyFacilitation
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