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| Criterion |  Growth Golden Circle |  Facilitation Stakeholder Mapping |  Engineering Goal Question Metric |  Facilitation Alignment Mapping |
|---|---|---|---|---|
Purposedifferent | In positioning and communication, what an offering actually stands for often becomes blurred. The Golden Circle sharpens a product's inner rationale and connects purpose, approach, and offering into a clear statement. | When an initiative depends on many people, interests, and power dynamics, Stakeholder Mapping systematically orders the environment. It shows who influences, who is affected, and where relationship management or safeguarding matters first. | Helps clarify technical problems, hypotheses, and next steps in concrete terms. It breaks a technical problem into testable parts. The result is captured as a GQM table and metric briefs. | When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable. |
Complexitydifferent | Low | Low | Medium | Medium |
Timedifferent | 30-60 min | 60–90 min | 90-180 min | 1-2 h |
Participantsdifferent | 1-8 | 2-8 | 3-6 | 4-12 |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Workshop |
Outputdifferent | Why Statement, Messaging Notes, Positioning Draft | Stakeholder Map, Engagement Plan, Risk Notes | GQM Table, Metric Profiles | Alignment Map, Open Issues, Decision Questions |
Tagsno overlap | MarketingPositioningCommunication | StakeholdersAlignmentFacilitationChange | MetricsMeasurementEngineeringAlignment | AlignmentStakeholdersStrategyFacilitation |