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Criterion
Paper illustration for Golden Circle
Growth
Golden Circle
Paper illustration for Soft Systems Methodology.
Systems Thinking
Soft Systems Methodology
Paper illustration of VUCA Scan with its method-specific working model.
Systems Thinking
VUCA Scan
Paper illustration of Leverage Points with its method-specific working model.
Systems Thinking
Leverage Points
Purposedifferent
In positioning and communication, what an offering actually stands for often becomes blurred. The Golden Circle sharpens a product's inner rationale and connects purpose, approach, and offering into a clear statement.Soft Systems Methodology helps explore unclear or politically charged problems systematically. Instead of forcing a quick answer, the method builds a shared understanding of perspectives and room for action.The VUCA Scan helps read difficult situations more precisely. Instead of treating unclarity as generally complicated, the method separates fast change, missing knowledge, systemic entanglement, and ambiguous interpretation.Leverage Points show exactly where interventions in a system produce a disproportionate effect. It draws relationships, patterns, and feedback loops. The result is captured as a leverage map and action strategy.
Complexitydifferent
LowHighLowHigh
Timedifferent
30-60 min0.5-3 Tage30-90 minHalf day
Participantsdifferent
1-85-151-103-12
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncWorkshop
Outputdifferent
Why Statement, Messaging Notes, Positioning DraftRich Picture, Root Definitions, Conceptual Models, Change AgendaVUCA Map, Response Options, Signal and Learning PlanLeverage Map, Action Strategy
Tagsno overlap
MarketingPositioningCommunication
Soft systemsComplexitySensemakingSystems thinking
SensemakingUncertaintyComplexityStrategyForesight
Systems thinkingChangeStrategy
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