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| Criterion |  Growth Golden Circle |  Agile ROAM Board |  Delivery Communication Plan |  Facilitation Alignment Mapping |
|---|---|---|---|---|
Purposedifferent | In positioning and communication, what an offering actually stands for often becomes blurred. The Golden Circle sharpens a product's inner rationale and connects purpose, approach, and offering into a clear statement. | When work needs to move between different states or columns, it makes that movement and its handoffs legible. It sorts work by value, risk, and delivery ability. The result is captured as a ROAM Board and an Owner List. | When many people need to be informed in parallel and messages would otherwise arrive unevenly or too late, a Communication Plan orders communication reliably. Channels, audiences, and cadences interlock so important information doesn't get lost. | When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable. |
Complexitydifferent | Low | Low | Low | Medium |
Timedifferent | 30-60 min | 20-40 min initial, dann laufend | 45-90 min | 1-2 h |
Participantsdifferent | 1-8 | 3-15 | 2-6 | 4-12 |
Formatdifferent | Workshop + async | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Why Statement, Messaging Notes, Positioning Draft | ROAM Board, Owner List | Communication Plan, Channel Matrix, Message Cadence | Alignment Map, Open Issues, Decision Questions |
Tagsno overlap | MarketingPositioningCommunication | RiskAgileTrackingAlignment | CommunicationStakeholdersDeliveryPlanning | AlignmentStakeholdersStrategyFacilitation |