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Criterion
Paper illustration for Golden Circle
Growth
Golden Circle
Paper board with the four ROAM fields Resolved, Owned, Accepted, and Mitigated.
Agile
ROAM Board
Paper illustration for Alignment Mapping.
Facilitation
Alignment Mapping
Stakeholder Mapping
Facilitation
Stakeholder Mapping
Purposedifferent
In positioning and communication, what an offering actually stands for often becomes blurred. The Golden Circle sharpens a product's inner rationale and connects purpose, approach, and offering into a clear statement.When work needs to move between different states or columns, it makes that movement and its handoffs legible. It sorts work by value, risk, and delivery ability. The result is captured as a ROAM Board and an Owner List.When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable.When an initiative depends on many people, interests, and power dynamics, Stakeholder Mapping systematically orders the environment. It shows who influences, who is affected, and where relationship management or safeguarding matters first.
Complexitydifferent
LowLowMediumLow
Timedifferent
30-60 min20-40 min initial, dann laufend1-2 h60–90 min
Participantsdifferent
1-83-154-122-8
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
Why Statement, Messaging Notes, Positioning DraftROAM Board, Owner ListAlignment Map, Open Issues, Decision QuestionsStakeholder Map, Engagement Plan, Risk Notes
Tagsno overlap
MarketingPositioningCommunication
RiskAgileTrackingAlignment
AlignmentStakeholdersStrategyFacilitation
StakeholdersAlignmentFacilitationChange
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