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| Criterion |  Growth Golden Circle |  Product Discovery Riskiest Assumption Test |  Product Discovery Assumption Mapping |  Product Discovery Learning Card |
|---|---|---|---|---|
Purposedifferent | In positioning and communication, what an offering actually stands for often becomes blurred. The Golden Circle sharpens a product's inner rationale and connects purpose, approach, and offering into a clear statement. | When an idea hinges on one critical unknown, it prioritizes testing that exact piece of uncertainty first. It separates problem, assumption, solution, and evidence. The result is captured as a prioritized list of assumptions, a test plan, and a result report. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. | The Learning Card connects traceable test results to a reasoned next action while keeping the limits of the insight visible. |
Complexitydifferent | Low | Medium | Medium | Low |
Timedifferent | 30-60 min | 1-2 Wochen pro Iteration | 45-60 min | 25-40 min |
Participantsdifferent | 1-8 | 2-6 | 2-8 | 1-5 |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Why Statement, Messaging Notes, Positioning Draft | Prioritized Assumption List, Test Plan, Results Report | Assumption map, Test backlog, Risk ranking | Learning Card with evidence and next action |
Tagsno overlap | MarketingPositioningCommunication | ExperimentsValidationDiscoveryAssumptions | AssumptionsRiskExperimentsValidation | ExperimentsValidationDiscoveryLearning |