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| Criterion |  Growth Golden Circle |  Delivery RAID Log |  Product Discovery Smoke Test |  Product Discovery Assumption Mapping |
|---|---|---|---|---|
Purposedifferent | In positioning and communication, what an offering actually stands for often becomes blurred. The Golden Circle sharpens a product's inner rationale and connects purpose, approach, and offering into a clear statement. | Helps clarify scope, sequence, and delivery flow in concrete terms. It makes work, boundaries, and order steerable. The result is captured as a RAID Log and a source for status reporting. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. |
Complexitydifferent | Low | Low | Low | Medium |
Timedifferent | 30-60 min | 30 min Setup, dann laufend | 1-5 Tage | 45-60 min |
Participantsdifferent | 1-8 | 1-3 maintaining, briefing for everyone | Nutzertraffic | 2-8 |
Formatdifferent | Workshop + async | Async | Async | Workshop + async |
Outputdifferent | Why Statement, Messaging Notes, Positioning Draft | RAID Log, Status Report Source | Interest Metrics, Conversion Signal, Learning Note | Assumption map, Test backlog, Risk ranking |
Tagsno overlap | MarketingPositioningCommunication | RiskTrackingStakeholdersGovernance | ValidationExperimentsDemandGrowth | AssumptionsRiskExperimentsValidation |