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Criterion
Paper illustration for Golden Circle
Growth
Golden Circle
Paper illustration of RAID Log with a method-specific labelled workspace.
Delivery
RAID Log
Paper illustration for Communication Plan
Delivery
Communication Plan
A hypothetical failure makes concrete risks, signals, and fitting mitigations visible.
Decision Making
Pre-Mortem
Purposedifferent
In positioning and communication, what an offering actually stands for often becomes blurred. The Golden Circle sharpens a product's inner rationale and connects purpose, approach, and offering into a clear statement.Helps clarify scope, sequence, and delivery flow in concrete terms. It makes work, boundaries, and order steerable. The result is captured as a RAID Log and a source for status reporting.When many people need to be informed in parallel and messages would otherwise arrive unevenly or too late, a Communication Plan orders communication reliably. Channels, audiences, and cadences interlock so important information doesn't get lost.In early initiatives with many uncertainties, planning quickly turns too optimistic. A pre-mortem makes the expected failure visible in advance and sharpens the view of causes, gaps, and countermeasures.
Complexitysame
LowLowLowLow
Timedifferent
30-60 min30 min Setup, dann laufend45-90 min20–45 min
Participantsdifferent
1-81-3 maintaining, briefing for everyone2-6Small cross-functional group
Formatdifferent
Workshop + asyncAsyncWorkshop + asyncWorkshop
Outputdifferent
Why Statement, Messaging Notes, Positioning DraftRAID Log, Status Report SourceCommunication Plan, Channel Matrix, Message CadenceRisk list, Mitigation plan, Assumption log
Tagsno overlap
MarketingPositioningCommunication
RiskTrackingStakeholdersGovernance
CommunicationStakeholdersDeliveryPlanning
RiskDecisionFailurePlanning
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