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| Criterion |  Growth Golden Circle |  Product Discovery Pretotyping |  Product Strategy Lean Canvas |  Business Strategy 5-Minuten VC-Check |
|---|---|---|---|---|
Purposedifferent | In positioning and communication, what an offering actually stands for often becomes blurred. The Golden Circle sharpens a product's inner rationale and connects purpose, approach, and offering into a clear statement. | Pretotyping clarifies whether a customer problem and solution idea create enough real demand. It separates problem, assumption, solution, and evidence, and captures the result as a pretotyping sketch, test setup, and conversion data. | When an early product bet still has too many open points, it brings target group, problem, and assumptions into a single view. It condenses the idea so core risks become nameable. | The 5-Minute VC Check clarifies opportunities and strategic options at the earliest idea stage. It compares problem quality, customer willingness to pay, alternatives, differentiation, and market potential, and captures the result as a VC-check note, go/sharpen/park decision, and risk list. |
Complexitydifferent | Low | Low | Medium | Low |
Timedifferent | 30-60 min | Stunden bis wenige Tage | 45-90 min | 5-15 min |
Participantsdifferent | 1-8 | 1-4 | 1-6 | 1-5 |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Why Statement, Messaging Notes, Positioning Draft | Pretotyping sketch, Test setup, Conversion data, Go or no-go decision | Lean Canvas, Core Assumptions, Experiment Backlog | VC-check note, Go/sharpen/park decision, Risk and assumption list, Next validation step |
Tagsno overlap | MarketingPositioningCommunication | ValidationDemandMVP | StartupLeanAssumptionsBusiness model | StartupValidationCompetition |