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| Criterion |  Growth Golden Circle |  Product Discovery Pretotyping |  Product Strategy Lean Canvas |  Product Discovery Fake Door Test |
|---|---|---|---|---|
Purposedifferent | In positioning and communication, what an offering actually stands for often becomes blurred. The Golden Circle sharpens a product's inner rationale and connects purpose, approach, and offering into a clear statement. | Pretotyping clarifies whether a customer problem and solution idea create enough real demand. It separates problem, assumption, solution, and evidence, and captures the result as a pretotyping sketch, test setup, and conversion data. | When an early product bet still has too many open points, it brings target group, problem, and assumptions into a single view. It condenses the idea so core risks become nameable. | When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small. |
Complexitydifferent | Low | Low | Medium | Medium |
Timedifferent | 30-60 min | Stunden bis wenige Tage | 45-90 min | 1-5 Tage |
Participantsdifferent | 1-8 | 1-4 | 1-6 | Nutzertraffic |
Formatdifferent | Workshop + async | Workshop + async | Workshop + async | Async |
Outputdifferent | Why Statement, Messaging Notes, Positioning Draft | Pretotyping sketch, Test setup, Conversion data, Go or no-go decision | Lean Canvas, Core Assumptions, Experiment Backlog | Click Data, Interest Signal, Learning Decision |
Tagsno overlap | MarketingPositioningCommunication | ValidationDemandMVP | StartupLeanAssumptionsBusiness model | ValidationExperimentsDemandDiscovery |